The brief
Branding for games is packaging for a world, not a logo contest.
branding / 2024
Hollow Mark
Visual identity and launch materials for an independent title.
Challenge
The game had a strong world and no public face.
Contribution
Brand mark, launch key art, motion identities and store package.
Production
World read, mark exploration, system, applications, motion.
Final result
A launch kit the team could extend without calling us for every asset.
- Figma
- After Effects